Greenwashing is when an organization spends more time and money on marketing itself as environmentally friendly than on actually minimizing its environmental impact. It’s a deceitful marketing gimmick used by companies to exaggerate their environmentally friendly actions. It is intended …
Leander ISD students have the opportunity to become entrepreneurs before they even enter high school, and as a result of the programs and mentoring opportunities available on LISD campuses, many students have gone on to establish businesses before graduating from …
Instagram is a leading photo-based social media platform, but it does more than keep you up to date on your friends’ adventures. Influencers and small businesses use Instagram as a tool for audience connection, engagement and sales. Instagram’s robust business …
Ready to tackle the biggest social media marketing challenges? If you’ve been struggling to keep your social media strategy agile and up to date, you’re definitely not alone. Competition for attention on social media is tougher than ever. New social …
The Stanley Quencher, pictured for sale on the company’s website, is an insulated stainless steel travel mug that’s become extremely popular on social media and among consumers. A dramatic rise in the company’s revenue is being attributed in part to …
If you’ve ever operated a retail store, you likely understand how various elements of the space could affect sales. From the layout of the store to the music piped in, the environment can have a major impact on customer behavior. …
While marketing campaigns are designed to drum up publicity, they don’t always have the intended outcome. New York City’s Rich Tu quickly learned that lesson after spending 24 hours in jail following a late-night attempt to drum up exposure for …
Adebukola Ajao is an online digital marketing guru equipped to help small businesses with the tools to compete. A 2021 graduate of Northeastern, Ajao was recently honored with a Women Who Empower Innovator Award in the young graduate alumnae category …