Email has become a ubiquitous communication platform that marketers have jumped on to reach their target audiences. Most brands understand that an email marketing strategy is crucial. However, many don’t grasp the mindset of today’s savvy buyers, who aren’t impressed …
Instagram is a leading photo-based social media platform, but it does more than keep you up to date on your friends’ adventures. Influencers and small businesses use Instagram as a tool for audience connection, engagement and sales. Instagram’s robust business …
82% of businesses believe that consumers will find brands using social media rather than traditional search engines, according to HubSpot’s recent Social Media Report. With 70% of brands selling products directly via social media, and nearly 80% buying advertising on …